Kang, Jin
GRAPHIC DESIGNER
BASED ON SEOUL
member of ordinary people


works
projects

두산인문극장 2016
Doosan HumanitiesTheater Series 2016

모험
New Imaginationon the Extended Territory

한계에 갇혀 있기를 거부하고 그것을 넘으려는 모습이나 알고 있는 것에 만족하지 않고 새로운 것을 찾아 나가는 시도와 같은 모험은 언제나 움직임을 보인다. 우리는 이 추상적인 움직임을 평면에 구현되는 시각 장치로 치환하기 위해 "움직인 것의 흔적"이라는 컨셉을 걸었다. 움직임을 직접 보여주기 힘든 인쇄 매체에서 움직임을 나타내기 위한 여러 가지 시각 효과들이 있을 수 있는데 그중 무엇인가가 움직여 나간 흔적이 만들어내는 궤적을 선택했다.

이 궤적을 만들기 위해 우리는 ‘두산인문극장 2016: 모험’의 주요 정보들을 글자로 나열하고 이를 브러쉬 툴을 제작했다. 이 브러쉬 툴을 활용해 매체 위에 그려진 궤적은 주요 정보들의 흔적을 남기며 ‘두산인문극장 2016: 모험’의 그래픽 아이덴티티가 되는 것인데, 우리는 이를 이용해 각 매체의 크기나 비율에 따라 유동적으로 적용했다.

New Imagination on the Extended Reality was the title of the Doosan Humanities Theater Series 2016, the concept of which was aimed at depicting ‘Mo-heom’ (which means adventure in Korean) and a sense of movement. For us, “movement” refers to an attitude that refuses to stick within any limitations and provides an attempt to find new ways through which to feel satisfied with what we already know. Furthermore, a trace refers to something that has moved and we therefore felt it would be a rational and effective visual concept for the event.

From this decision, we created a brush tool comprised of major pieces of event information. The traces left behind after this brush tool was moved across the surface naturally allowed for the traces of information to not remain in a fixed form, but rather change based on different mediums to show various aspects of “movement.” We felt that this could be the perfect way to present the concept of "Mo-heom."

Visual Identity
2016

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